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UK BORDER PROJECT2008, INTERVENTION

 

The barrier at UK border control is replicated and placed in public domain.


In 2008, the UK Home Office rebrands its national border.

The White Cliffs of Dover are replaced by an object clad in navy blue vinyl and Helvetica bold. A brand consultancy is employed to ensure the graphic alignment of the UK Border Agency's corporate identity nationwide.

This symbolic alignment consitutes the visual manifestation of tightening immigration policies. The UK Border Agency hires vans to circulate through major cities across the country, branded with the words Go Home or Face Arrest.

UK Border Project presents this brand identity to the public, without further commentary. Removed from the regulated space of a national border, spontaneous communities emerged, forging discussions around immigration, citizenship and foreign policy.

 
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