Content Provider, 2020
This body of work develops the artist's ongoing interest in labour conditions under capitalism. It centres around a series of gargoyles made of white tack.
He stole this material from the office supplies of his freelance employer, and secretly sculpted them at his desk. Dozens of monsters were produced in this way. They are self-portraits: depictions of his own moral bankruptcy. Their grimacing faces translate his shame at compromising his ethics and creativity to meet the needs of corporate clients - contributing intellectual capital to the very system that his art practice seeks to disrupt.
For this exhibition, Hutchison's monsters are transformed into a union of disembodied zombies. They are cast in bronze, modelled in a digital environment, and brought to life. Starring in a music video, the animated gargoyles sing the slogans, emails and taglines that he has written for multinational brands while employed as a freelance copywriter. Dancing through corporate lobbies and on conference tables, they sing about freedom. But their euphoric tone rings hollow: it can only be voiced through the language of capitalist alienation.
The video was developed in collaboration with a team of freelance creatives: Oisin Byrne (singer songwriter) Adam Dewhirst (digital modeller), Pierre Tardif (creative coder), and Donal Sweeney, Sam Britton, Will Worsley, Tania Auclair (sound designers).
Presented at the Royal Society of Sculptors, London.