Jeremy Hutchison

Fuzzy Front End, 2019

This video features a series of conversations between the artist and product design agencies. He presents them with a revolutionary innovation: a ball of intelligent clay that instantly manifests the consumer's unconscious desires.

As affective computing opens up the consumer psyche to new forms of exploitation, this ludicrous proposition explores how capitalism’s machinic imaginary might bring about its own orgasmic conclusion.

These conversations form the soundtrack to a promotional film that is inserted as a screensaver in Mac stores across London.

Commissioned by Whitney Museum Independent Study Program (NYC)
Exhibited at The Elizabeth Foundation for the Arts (NYC), Lewisham Arthouse (London), Deptford X (London), 2019

Videos