Content Provider 2020

 






This body of work develops my ongoing interest in labour conditions under capitalism. It centres around a hundred gargoyles made of white tack. I stole this material from the office supplies of my freelance employer, and secretly sculpted them at my desk. They are self portraits: depictions of moral bankruptcy. Their grimaces translate my shame at contributing intellectual capital to the very system that my art practice seeks to disrupt.

These monsters are are cast in bronze, modelled in a digital environment, and brought to life. Starring in a music video they sing the slogans, emails and taglines that I have written for multinational brands while employed as a freelance copywriter. Dancing through corporate lobbies and on conference tables, they sing about freedom. But their euphoric tone rings hollow: it can only be voiced through the language of capitalist alienation.






Media : Sculpture, collage, HD video (9 mins)
Exhibition : Royal Society of Sculptors (London)
Credits : Oisin Byrne (song), Donal Sweeney (audio production)
Adam Dewhirst (digital modelling), Pierre Tardif (creative code)








Mark