The Never Never

 




“Did you know, there are more Porsches in Athens than anywhere in Europe!”
(from a phone conversation with my father)

The Never Never was triggered by a piece of fake news. In this work, a Porsche is divided into eight parts and worn as a costume by Athenian performers. Like hybrids from ancient mythology, these farcical creatures emerge from the sea, navigate a series of epic landscapes before arriving at a photo studio. All this is documented by an advertising film crew, who in turn become actors in the performance.

The Never Never explores contemporary myths: fake news, luxury branding, national stereotypes and global capitalism. It examines how right-wing media used ownership of Porsches to make false and xenophobic allegations about the Greek debt crisis. Indeed, the project's title is slang for debt: it refers to the apparently never-ending number of payments on a loan.

Collapsing incongruous visual languages - from luxury branding, museology, social media and the carnivalesque - The Never Never explores how myths circulate through culture and commercial media. In the process, it embeds itself in those same channels of circulation, albeit as a wrong-headed interloper. Financed by the Prada Foundation, the work hijacks the structure of a commercial shoot - fusing objects and bodies, Athenians and Porsches, monsters and marketing. It results in an enigmatic, troubling and profoundly ridiculous contemporary Greek myth.



Date : 2022 
Media : Video, Performance, Sculpture, Billboards, Text
Exhibition : Casino Luxembourg, Kunstverein Harburger Bahnhof (Hamburg)
Credits : Nova Melancholia, (Performers - Vassilis Noulas, Kostas Tzimoulis, Vicky Kyriakoulakou, Despoina Chatzipavlidou, Alexia Sarantopoulou, Mary Loucy), Dani Pujalte (Photographer), Christina Moumouri (Director of Photography), Coda to Coda (Sound design) 






Mark