Fuzzy Front End




This video is structured around a series of conversations I held with product innovation companies. I presented them with a revolutionary concept: a ball of intelligent clay that instantly manifests the consumer's unconscious desires. Our recorded conversations form the soundtrack to a promotional film that is covertly inserted as a screensaver in Apple stores across London.



Date : 2019
Media : HD animation (5.30 mins)
Commissioner
: Whitney Museum Studio Program (NYC) 
Exhibitions : The Elizabeth Foundation for the Arts (NYC), Lewisham Arthouse (London), Deptford X (London) 



Mark