Fuzzy Front End  2019

This video is structured around a series of conversations with product innovation companies. I present them with a revolutionary concept: a ball of intelligent clay that instantly manifests the consumer's unconscious desires. Our recorded conversations form the soundtrack to a promotional film that is covertly inserted as a screensaver in Apple stores across London.

Media : HD animation
Exhibitions : The Elizabeth Foundation for the Arts (NYC), Six by Six (London), Lewisham Arthouse (London), Deptford X (London)